Tessa, Erin, and I worked together to recreate the recycling ads. Before our amazing creation, the ads were boring with a lot of white and black writing and absolutely no pizzaz. So Tessa came up with the design of the tree and bottle. Our ad was loosely inspired by the IBM ads. We decided to make it simple by just using one large object in the center, with a repeated logo/motto saying, "Think green" and the materials on the top with mps recycles as a closing. To make each ad easier to differentiate we used materials that went with what would go in the bins. We used newspaper for the paper ad in the shape of a evergreen tree for paper recycling and different bottle wrappers in the shape of a bottle for plastic recycling. We scanned them both onto the computer and started to arrange the ad in a neat and organized manner. We bean by enlarging the object and focusing it in the center to make it obvious. Next, we scanned the handwritten logos "think green" and placed it beneath the bottle and paper tree. We made the words different colors to ad contrast to with the picture and the background. We decided to keep the words to a limit and align them so that the white space would be symmetrical throughout the ad. Finally, we made the background a khaki color to provide an earthy feel to the ad. This was a fun project and we were able to help the school as well! And I really enjoyed working with Erin and Tessa to put it all together.
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