Recreation of the Editor's Letter

InDesign was frustrating at first because of all the different options and remembering all the different steps, but eventually I got the hang of things. I learned how to place objects and fit them to certain text boxes. I also learned the difference between the black and white arrow like what they do and when to use each one. My biggest problem at first was placing the objects and then fitting them without changing the quality or cutting too much off. But as I continued to practice with placing objects it became much easier and a more efficient process. Overall, I feel accomplished with finishing my first project. Although it doesn't exactly mirror the original it looks better than I thought I could do. I can't  believe all the new things I learned in recreating this ad, and more comfortable I would become with InDesign.

recycling ads

       

























Tessa, Erin, and I worked together to recreate the recycling ads. Before our amazing creation, the ads were boring with a lot of white and black writing and absolutely no pizzaz. So Tessa came up with the design of the tree and bottle. Our ad was loosely inspired by the IBM ads. We decided to make it simple by just using one large object in the center, with a repeated logo/motto saying, "Think green" and the materials on the top with mps recycles as a closing.  To make each ad easier to differentiate we used materials that went with what would go in the bins. We used newspaper for the paper ad in the shape of a evergreen tree for paper recycling and different bottle wrappers in the shape of a bottle for plastic recycling. We scanned them both onto the computer and started to arrange the ad in a neat and organized manner. We bean by enlarging the object and focusing it in the center to make it obvious. Next, we scanned the handwritten logos "think green" and placed it beneath the bottle and paper tree.  We made the words different colors to ad contrast to with the picture and the background. We decided to keep the words to a limit and align them so that the white space would be symmetrical throughout the ad. Finally, we made the background a khaki color to provide an earthy feel to the ad. This was a fun project and we were able to help the school as well! And I really enjoyed working with Erin and Tessa to put it all together.

recreated ad

bad ad

recreated ad

Originally the ad "Dog Daze" was extremely unorganized and had no repetition adding to the disorganization of the ad. The ad had different colors that did not match and a range of sizes and styles creating a jumbled up ad that was hard to portray a message. So what I did was I focused on alignment and repetition of color and font. I  center aligned the top and bottom and put the body of the ad to the left. This provided more organization and and a concrete white space to rest your eyes. I also used the same font style with different variation whether that was bold or condensed. I did this for some change within the ad in order to emphasize and change it up, but kept the repetition so the reader could focus on the message and not the style of the font. Also I picked out colors that contrasted one another, but also matched, blue and green. I chose paw prints to represent what the advertisement is publicizing but something that is plain. This stood almost like a logo because I put it right after the title and made it noticeable. I repeated the prints as bullet points in the ad to add creativity. The other picture I used was a blue dog in a still position also relating to the ad's objective. The dog was blue to match the paw prints, and it didn't take up too much space, keeping a clear area for white space. The recreated add was organized and simple, only emphasizing what it important.