Final Stage

original huggies packaging

new huggies packaging!!

This project was challenging because I am not familiar with Photoshop, but it was cool to be able to put my logo on real life huggies packaging. I struggled the most with making the background all the same color, but other than that it just involved a lot of playing around with the options. I enjoyed this class even though computers are not my strong area. Thanks everybody!

Creating the Perfect Huggies Logo

New Logo

old logo

    For this assignment we had to redesign a logo for any company. I redesigned the Huggies logo. Originally, the logo was just a block of letters that spelt out "HUGGIES", so I changed it so it is an actual picture that can represent the company. I started with 5 different ideas, which got narrowed down to one. The only problem was the picture in the background, wich was a bear. We as a class decided that the bear could send a wrong impression of the company. I decided to change it to a baby hugging the letters "HUGGIES". This way the customer can think of loving and happy babies wearing comfortable huggies diapers.
    I began the project by working in Adobe Illustrator, which at this point the class is all familiar with. I began by finding a picture off Google images of an animated baby. I was so excited when I found the perfect baby holding its arms out, until I found out that I had to recreate it in order to use it as my logo. This became the major struggle of my project. I used the pen tool to recreate its head down to its stomach. The head, a circle, was easy, but the facial features is where the challenge came in. For the facial features I used the pencil tool. I created one good eye and copied it so the two would be identical. Next the nose which was just a simple upward curve and same with the eyebrows and mouth. As the hair I just made a swirl to make the baby look young. Then I created the body and hands. The body was not a problem, but the hands were extremely difficult to copy  exactly. I did a lot of editing with the white arrow to fix them. I used the color meter to determine the exact skin color of the baby which was a peachy color. I made all the out lines a brown color so they would stick out, but also so they were not too dark. Finally, I finished off with curving the "HUGGIES" in the baby's arms. I tries to keep the same bubbly font and pinky red color. The font kept the same comfy feel and the red color really contrasted with the skin tone of the baby.
    Overall, I had fun with this project, but there was more editing than I thought.  I hope my new logo captures the baby and cozy feel of huggies diapers and I can't wait to make business cards!

LG Logo

I recreated the LG phone logo in Illustrator for this project. I thought that this one would be pretty easy to recreate because of the simple shapes involved, and it was for the most part. Creating the circle on the outside was the hardest part because the lining was awkwardly shaped in some places. Overall, I think that just creating the logo was easy because of the experience we had thus far with InDesign, but perfecting it was the challenge. To find the right hue of pink took me forever because of the different settings for LAB and RGB. Also placing the little circle, the L, and the G all in the right places within the bigger circle was difficult. I realized while doing this project that although something may look easy, you can always fix something to make it look better and closer to the original image. I enjoyed working with the logo, and can't wait to see how the recreated design will turn out!

Recreation of the Editor's Letter

InDesign was frustrating at first because of all the different options and remembering all the different steps, but eventually I got the hang of things. I learned how to place objects and fit them to certain text boxes. I also learned the difference between the black and white arrow like what they do and when to use each one. My biggest problem at first was placing the objects and then fitting them without changing the quality or cutting too much off. But as I continued to practice with placing objects it became much easier and a more efficient process. Overall, I feel accomplished with finishing my first project. Although it doesn't exactly mirror the original it looks better than I thought I could do. I can't  believe all the new things I learned in recreating this ad, and more comfortable I would become with InDesign.

recycling ads

       

























Tessa, Erin, and I worked together to recreate the recycling ads. Before our amazing creation, the ads were boring with a lot of white and black writing and absolutely no pizzaz. So Tessa came up with the design of the tree and bottle. Our ad was loosely inspired by the IBM ads. We decided to make it simple by just using one large object in the center, with a repeated logo/motto saying, "Think green" and the materials on the top with mps recycles as a closing.  To make each ad easier to differentiate we used materials that went with what would go in the bins. We used newspaper for the paper ad in the shape of a evergreen tree for paper recycling and different bottle wrappers in the shape of a bottle for plastic recycling. We scanned them both onto the computer and started to arrange the ad in a neat and organized manner. We bean by enlarging the object and focusing it in the center to make it obvious. Next, we scanned the handwritten logos "think green" and placed it beneath the bottle and paper tree.  We made the words different colors to ad contrast to with the picture and the background. We decided to keep the words to a limit and align them so that the white space would be symmetrical throughout the ad. Finally, we made the background a khaki color to provide an earthy feel to the ad. This was a fun project and we were able to help the school as well! And I really enjoyed working with Erin and Tessa to put it all together.

recreated ad

bad ad

recreated ad

Originally the ad "Dog Daze" was extremely unorganized and had no repetition adding to the disorganization of the ad. The ad had different colors that did not match and a range of sizes and styles creating a jumbled up ad that was hard to portray a message. So what I did was I focused on alignment and repetition of color and font. I  center aligned the top and bottom and put the body of the ad to the left. This provided more organization and and a concrete white space to rest your eyes. I also used the same font style with different variation whether that was bold or condensed. I did this for some change within the ad in order to emphasize and change it up, but kept the repetition so the reader could focus on the message and not the style of the font. Also I picked out colors that contrasted one another, but also matched, blue and green. I chose paw prints to represent what the advertisement is publicizing but something that is plain. This stood almost like a logo because I put it right after the title and made it noticeable. I repeated the prints as bullet points in the ad to add creativity. The other picture I used was a blue dog in a still position also relating to the ad's objective. The dog was blue to match the paw prints, and it didn't take up too much space, keeping a clear area for white space. The recreated add was organized and simple, only emphasizing what it important.

What kind of designs do I like?